EpicTV, a video-on-demand service fully funded by Finnish telecommunications and ICT service company Elisa (News - Alert), recently chose Tvinci, a Pay-OTT telecom platform deployment solutions provider, to power its pan-European service for multiple connected devices.
Tvinci's Pay-OTT platform for EpicTV enables the delivery of a personalized consistent viewing experience across various devices including iPad, Android (News - Alert), PC and connected TV. The telecom platform deployment enables operators, broadcasters and media companies to offer users premium content across connected devices.
EpicTV can seamlessly add devices centrally managed through Tvinci's OTT platform. The company will roll out the service on additional tablets, smartphones and connected TV brands within the next six months.
"This deployment with Elisa serves to prove that operators are now realizing the power of OTT and that they must think clearly and strategically about who they are delivering to and how these people are consuming content," said Ofer Shayo, CEO, Tvinci, in a statement.
"Working with Elisa's EpicTV team is a real pleasure, as the two teams inspire each other with new ideas,” Shayo added. “The result of this effort is that EpicTV subscribers will enjoy a highly targeted and personalized cross-device experience on EpicTV from day one. “
According to Panu Lehti, head of EpicTV and VP, Business Development at Elisa, the platform deployment solutions offered by the two companies were able to meet increasing consumer demands, and by joining together they were able to reduce the complexity associated with packaging content for different devices.
EpicTV will serve a potential audience of tens of millions adventure sports fans in 15 countries, and will feature a Facebook (News - Alert)-based freemium model and other viewer engagement methods. This solution offers a vast library of skiing, snowboarding, surfing, climbing, mountain biking and base jumping video content.
"Regional and global content offerings can be cost-efficiently realized with OTT solutions," said Michael Lantz, CEO, Accedo, added. "Elisa has shown unprecedented innovation and strategic thinking with an attractive targeted content offering via OTT. Together with Tvinci, we're excited to bring this service to the market in a very short time frame."
Edited by Jamie Epstein