Just because you own and operate a small business doesn’t mean you have to appear to run a small operation. It’s easy to take advantage of the cost saving measures an IP communication system offers, however, ensuring customers remember how and where to call you is something to consider.
When it comes to a telephone number, you want customers to remember your number without having to look it up. A vanity toll free number, believe it or not, can increase response compared to a generic toll free number. With a vanity toll free number comes credibility and prestige, as well as a customer-focused image and a stronger presence.
A report on Examiner notes that a vanity toll free number also means instant brand name status.
Marketing power is super charged when used in conjunction with a toll-free vanity number. Using the letters on touch-tone keys to spell company or product names, marketing concepts, or generic words that can be associated with a company creates strong brand awareness. If the number matches the marketer’s name, product or service, a compound marketing affect is created each time the number is mentioned. However, the single most important reason is their ease of recall.
Toll free numbers are still useful, even in an era where communication costs are at an all-time low. Costs aside, toll-free numbers offer accessibility to customers and, in the end, make even the smallest of businesses look like one of the big guys.
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Global Call Forwarding, a toll free number provider, offers rates that fit any budget, whether it’s one for SMBs or for the enterprise.
For example, if a small business wishes to offer a toll free number for the purposes of marketability and customer service but anticipates a smaller call volume, it might choose the Preferred plan, which comes with 242 minutes and is only $.066 for each additional minute. The monthly price is a mere $15.95, which, compared to regular communications costs, is not a bad addition.
Included in Global Call Forwarding’s plans are features like advanced call forwarding, local ringtones, forward-fax, voicemail to e-mail and select country forwarding.
The marketing potential of an organization expands rapidly when using a vanity toll-free number. Sales increase, customer service improves, and because of the heightened brand recognition, your customers know who you are and how to connect with you.
Edited by Blaise McNamee