The continued adoption of toll free numbers can be attributed to the branding benefits a vanity number can bring to a business. Such numbers have been extremely successful in promoting the recognition of several companies over the years.
Vanity toll free numbers are easy to remember, as many include a description of the product or service offered by the company. When a company has its core service as its phone number, it is hard for the caller to forget what the firm is about.
Arizona-based RAM (News - Alert) Plumbing is one company with such a success story. RAM recently signed up for 1-800-PLUMBING after launching its service in Phoenix office in early 2013. The company provides residential emergency repair services and gets into water filtration in both the residential and commercial sectors. It also offers underground boring, electronic leak detection, sewer video inspection, hydro-jetting and methane gas detection services. RAM runs four service trucks and works with mostly commercial accounts.
Having 30 years of branding experience in the Tuscan market, RAM Plumbing decided to enter the Phoenix market. The company decided to utilize the power of “1-800-PLUMBING” vanity number to assist in building a strong brand identity to attract new commercial accounts and generate qualified residential leads.
RAM Plumbing uses “1-800-PLUMBING” brand on all business cards, water heater stickers, commercial marketing packets, truck wrap, uniforms and marketing. As a result, the company has been able to build a powerful presence in the Phoenix Market.
Moreover, with the integration of the “1-800-PLUMBING” number, the company is expanding into new markets and continues to see major growth, company officials said. RAM Plumbing has now expanded to the Valley area, including Peoria, Glendale, Sun City and Surprise.
Edited by Blaise McNamee