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Is Virtualization Bringing Focus to the SMB Market?

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June 20, 2011

Is Virtualization Bringing Focus to the SMB Market?

By Frank Stinson, Partner and Senior Analyst, IntelliCom Analytics

The mid-market has long been an underserved segment by the Business Communications industry. These businesses typically have more sophisticated needs than those in the small-business space but lack the resources and IT infrastructure to support true enterprise-grade solutions. While, as reported in the IntelliCom Market Performance Dashboard, more than 28% of global call control platform user seats shipped last year were to organizations with between 251 and 1,000 users, this segment has typically fallen into a no man’s land served not particular well by either the dedicated small-business or large-enterprise product organizations that most mainstream providers structure their portfolios around.

The growing industry momentum behind software-based solution packaging may be beginning to change that, however. We have witnessed rapid growth in support for virtualization within the voice and UC product suites of most leading providers over the past 18 months.

Read the full report from Market Dashboard Spotlight.

Frank will further address the changes in the SMB market in an ITEXPO (News - Alert) West conference session, “SMB Communications: It’s all About Options,” on Wednesday, September 14, 2011.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Frank Stinson is a Partner and Senior Analyst with IntelliCom Analytics (News - Alert) and leads the firm's IntelliCom Market Dashboard (IMD). To read more of Frank's articles, please visit his

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