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Avistar (News - Alert) Communications Corporation, a provider of unified visual communications solutions, is gearing up to demo the industry's most advanced and cost effective, fully virtualized all-software multiparty MCU at Citrix Synergy Barcelona. Avistar will be exhibiting the Avistar C3 (News - Alert) Conference(TM) solution in a fully virtualized Citrix XenServer environment at Citrix Synergy, taking place this week from Oct. 26-28, in Barcelona.

The Avistar C3 Conference solution was designed on the same architecture as the Avistar C3 Integrator for Citrix solution, which has been recognized as the industry's leading all-software virtualized visual communications user experience. The Avistar C3 Conference solution has been specifically customized to offer a scalable, open and standards-based multiparty videoconferencing experience that can be fully virtualized within industry leading platforms such as Citrix XenServer.

"Our technology partners and enterprise business clients are continually looking for ways to deliver industry-leading and differentiated solutions, while lowering the cost of videoconferencing and making these solutions available to a broader base of end users,” Stephen Epstein (News - Alert), CMO, Avistar said. “With the rising cost of hardware-based MCU appliances, and the trend toward virtual and cloud computing, the Avistar C3 Conference solution is emerging as a unique and powerful value proposition for our partners and clients.”

“Because the Avistar C3 Conference solution is an all-software platform, it can be easily integrated into unified communications and videoconferencing solutions, while being fully virtualized in a server cloud environment,” he added. “This quickly and dramatically lowers the costs of multiparty videoconferencing while providing a differentiated set of technical features. This is a win/win for our technology partners and enterprise business clients alike.”

Avistar continues to deliver the industry's most advanced and proven desktop videoconferencing capabilities to technology partners and end users worldwide. A number of top technology firms such as IBM (News - Alert), LifeSize, and Logitech make use of Avistar's modular software technology to power their unified communications solutions because they find it to be flexible, efficient and a smarter alternative, according to company officials.