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In just a little more than a year, ScaleXtreme has been able to make quite a splash in the cloud market because of its ability to bring next generation server management products delivered as a cloud service. Founded in August of 2010 and built from the ground up to be simple, scalable, and social, ScaleXtreme’s product transforms the way IT administrators build and control their servers in the enterprise and public cloud, according to company officials.

“The story of trends  in the industry are from physical servers to virtualization then virtualization to public cloud, and with every one of these transitions you have never had a situation where the older technology just goes away,” Nand Mulchandani, CEO and co-founder of ScaleXtreme, told TMCnet at Cloud Expo last week in Santa Clara, Calif. “What customers will be confronted with over the next couple of years is that people are going to be buying capacity from a number of different providers. They will have physical server and virtualization and then capacity from multiple public cloud providers. They will have capacity everywhere. The question is how do you pull all these servers together in a single management level?”

“We built a core technology that federates multiple servers and systems wherever they may be running – public, private, multiple providers – all into a single view for the customer so that they can control and build new systems on demand,” Mulchandani added.

According to company officials, ScaleXtreme’s product transforms the way IT administrators manage their OpenStack, Amazon EC2, VMware virtual machine and physical server deployments.

At the most basic level, ScaleXtreme is responsible for cloud federation – or that idea that ScaleXtreme federates multiple disparate clouds into a single network, from many clouds view.

While at Cloud Expo, ScaleXtreme was busy spreading the word about its latest release that the company now supports the Citrix CloudStack, the production-ready, free and open source cloud infrastructure platform that helps providers of all types deploy and manage simple, cost-effective cloud services that are scalable, secure and open by design. Thanks to the news, customers can now use CloudStack to easily deploy and build a cloud, and then effectively manage it with the Citrix Ready® verified ScaleXtreme.

“With the CloudStack release, we can support more cloud APIs than cloud systems out there than probably anybody else,” Mulchandani said. “We have native support for OpenStack, CloudStack and VMware. What this does is it literally is giving choice. A customer who signs up with our product can start federating multiple accounts.”

But this week, ScaleXtreme has some other news it’s focusing on spreading – that it has introduced Dynamic Server Assembly, a new product update that gives ScaleXtreme Xpress and ScaleXtreme Xpert users the ability to quickly create highly structured servers.

With Dynamic Server Assembly, organizations will now be able to model, provision and launch servers with a variety of cloud computing providers. This new technology enables IT professionals to create specific structures, or templates, and then easily apply them to new machines, across cloud and server systems – allowing customers to create automated and repeatable systems to help scale their cloud deployments, according to company officials.

“It gives customers a lot more choice,” Mulchandani told TMCnet of the release. “Dynamic Server Assembly adds the layer of modeling on top of this multi cloud system. We are realizing our vision.”

And that vision is what customers need to better understand, according to Mulchandani. As he noted, the big issue with regards to cloud right now is that customers are not properly educated about issues of federated public cloud models.

Moreover, while “Cloud 101 is there from a technology perspective,” he said, there is still a ways to go in terms of people understanding the true blended capacity potential of public and private clouds. The hybrid cloud model, in fact, is a strong option in today’s IT environment.

“The way we are running our business is we are assuming customers are doing a single cloud at a time,” Mulchandani said of the current problem.

When asked how ScaleXtreme remains competitive in this marketplace, Mulchandani said a lot of it has to do with the fact that he and his co-founder have extensive experience with enterprise software and systems management.

“We think there are going to be very few companies that can replicate what we can do,” Mulchandani said. “We have the background and insights into where we think the world is going to be. Our product in 2011 is architected to handle that complexity now.”

“The long-term is about federation,” he added. “The here and now is about server management and operational efficiency. The track we are on is as we see the customers mature, they can grow with us. They start with one cloud… and then when customers add others we are right there.”