Reportlinker.com has announced the availability of a new market research report available in its catalogue:
The Future of Consumer VoIP: Leveraging Internet advances for profitable consumer voice services.The distinction between a profitable business that successfully sells VoIP services and a profitable VoIP business is an important one to make. Successful VoIP businesses are often driven by other services the company offers, as well as by services that align well with the customers’ perceived needs and not by the VoIP business alone.
Telecom industry experts in the early 2000s widely expected that VoIP would change the dynamics of the voice communications business. A decade later, however, the largest providers of consumer Internet voice services are for the most part conventional telecommunications companies. Some have proven to be pioneers and innovators, while others have not. One common factor identified in this report is the fact that
Reportlinker.com has announced the availability of a new market research report available in its catalogue: The Future of Consumer VoIP: Leveraging Internet advances for profitable consumer voice services.
The distinction between a profitable business that successfully sells VoIP services and a profitable VoIP business is an important one to make. Successful VoIP businesses are often driven by other services the company offers, as well as by services that align well with the customers’ perceived needs and not by the VoIP business alone.
Telecom industry experts in the early 2000s widely expected that VoIP would change the dynamics of the voice communications business. A decade later, however, the largest providers of consumer Internet voice services are for the most part conventional telecommunications companies.
Some have proven to be pioneers and innovators, while others have not. One common factor identified in this report is the fact that they share a market strategy that does not rely only on price.
An overview of the current state of the consumer VoIP market is provided in this report. It also examines VoIP business successes and failures, while also exploring evolving IP communications, such as mobility, convergence, femtocells, cloud computing, ultra-fast broadband and open devices. These evolving solutions are truly creating new opportunities for successful consumer VoIP services.
This report highlights that the most profitable over-the-top VoIP providers continue to be those that quickly leverage their success into the build out of their own networks. In addition, successful VoIP providers offer multiple communications services, as well as services that are designed to align with key needs of targeted markets.
Reportlinker also determined in this report that consumer VoIP is the most successful in the most regulated markets and the core network is still a key opportunity for service providers to differentiate.
The report noted that telecoms naturally have more advantages in the VoIP business than incumbency. For one thing, they understand consumer expectations and the migration to all-IP networks enables them to leverage the consolidation of networks.
There is increased pressure on VoIP service providers to make VoIP mobile, driven in great part by the increase in mobile handset capabilities and broadband subscriptions. The consistently higher prices for international calls on traditional voice networks continues to drive the development for mobile VoIP.
This report also looked at the rapidly growing number of smartphones in the market and how this has created opportunities for the integration of voice interaction into a wide range of applications. It also helps to create opportunities for other types of intelligent, converged applications and reinvents the home phone. This is especially true in emerging markets, although they do present a big risk.
As consumers continue to want customized and personalized services, VARs, software companies, Internet companies and voice service providers are all enjoying opportunities to increase their value to specific markets and customers. This focus will have to be the priority as the market demands new direction for those VoIP providers seeking to dominate.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.Edited by Chris DiMarco