Small- and medium-sized businesses, otherwise known as SMBs, make up a large portion of our economy and employ a large percentage of our workforce. And with so many SMBs, there’s understandably a lot of competition between them. So how do SMBs differentiate themselves from the pack? Call recording software is an excellent place to start.
Over the course of the next five years, SMBs will see double-digit growth in spending on vital communications technologies, according to AMI-Partners’ SMB Global Forecast Model. This indicates a strong and growing emphasis on the way in which people communicate with coworkers, clients, and prospective customers in the business world. No longer tethered to desk phones and desktop computers, workers can now communicate from just about anywhere using mobile devices—meaning that workers are making and receiving business calls outside the office.
With VoIP, remote workers can stay connected to their company’s phone system, and with VoIP call recording, those calls can still be stored and analyzed by the company. Call recording offers SMBs all kinds of benefits. They can use call recording to gather valuable insight on employee performances and customer satisfaction, track issues and service trends over time, and pinpoint problem areas in customer service in order to improve them. Call recording analytics can make sense of all the data pulled from agent-customer interactions by phone, and recorded calls can even be used for training purposes.
But not all call recording solutions providers are marketing their services to SMBs. SIP Print (News - Alert), a VoIP call recording service provider, is different. The company, which is showcasing its SMB-tailored call recording solutions this week at ITEXPO in Miami, understands the needs of SMBs, and the importance of offering them appropriate solutions. Don Palmer (News - Alert), CEO and founder of SIP Print Inc., wants to spread the word about call recording for SMBs, and the solutions SIP Print offers.
“Ninety-five percent of all businesses worldwide are within the SMB market, not Fortune 500,” Palmer told TMC (News - Alert). “SIP Print caters all of [its] solutions, features, pricing and marketing to the SMB market and the bottom line entrepreneurs and business professionals. SIP Print fits a need that has been, in the past, ignored—and we have made it specifically affordable to this marketplace, period.”
Ultimately, it’s a simple problem with a simple solution, and SIP Print is there to help fill in the gap. SMBs are not run in the same way enterprise-level, Fortune 500 companies are run—so their call recording solutions shouldn’t be run the same way either.
“Services should be tailored to meet the needs of that specific business—not a one size fits all approach—and meet their financial applications,” Palmer added. “In other words, ‘help them, don’t sell them.’”
Edited by Blaise McNamee