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A Hot Commodity: GeoFluent Chat 2.0 Cloud-Based Chat Translation

TMCnews Featured Article

August 08, 2011

A Hot Commodity: GeoFluent Chat 2.0 Cloud-Based Chat Translation

By Erin Harrison, Executive Editor, Strategic Initiatives

Considering that chat is being used in the workplace more than the telephone, chat translation has become a hot topic in the business world. As companies use chat platforms to communicate with both colleagues and customers in the global business world, accurate chat translation has become a hot commodity.

Companies doing business around the world need to provide communications in the native language of their global customers, business partners, and employees. Chat  translation and localization solutions can help companies get their linguistic and technical needs met.

Lionbridge recently unveiled GeoFluent Chat 2.0, the latest version of the chat translation company’s cloud-based multilingual chat application that gives contact centers and enterprises on-demand, quality translation within their existing online chat applications.  

As Saul Marcus explains in this recent blog post, GeoFluent Chat 2.0 can increase agent productivity, accelerate revenue opportunities and reduce costs of in-country support by allowing English-speaking agents to engage customers and prospects online in multiple languages from one location. 

GeoFluent Chat 2.0 includes these new features:

  • API integration with common online chat applications.  GeoFluent’s APIs provide dedicated, secure, seamless bi-lingual communication between a customer or prospect and a support agent within an organization’s existing chat application. GeoFluent Chat is easily trained to reflect each organization’s brand, products, languages and expertise, making multilingual chat comprehensive and actionable. 
  • Support for pre-chat survey applications. This allows contact centers to present surveys, route chats to the appropriate agent and engage chats in the customer’s preferred language, resulting in more effective pre-sales engagements and faster time to resolution for common support engagements.
  • New reporting functionality that captures valuable metrics including chat invitations and sessions by language, percentage of translated chats converted into sales, and other performance data for contact centers and enterprises to measure the effectiveness of multilingual online chat sessions.

To view a demo of GeoFluent Chat, check out this recent webinar to hear more about the opportunities for customized multilingual chat.

Erin Harrison is Executive Editor, Strategic Initiatives, for TMC, where she oversees the company's strategic editorial initiatives, including the launch of several new print and online initiatives. She plays an active role in the print publications and TMCnet, covering IP communications, information technology and other related topics. To read more of Erin's articles, please visit her columnist page.

Edited by Jamie Epstein

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