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Real-Time Chat Translation Cuts Abandoned Online Transaction Rates

TMCnews Featured Article

September 29, 2011

Real-Time Chat Translation Cuts Abandoned Online Transaction Rates

By David Sims, TMCnet Contributing Editor

Tired of abandoned online transactions? Want to improve your percentages there? According to officials of Lionbridge, research shows that customers are twice as likely to complete online transactions if they can access information in their preferred language.

Note those last four words -- “in their preferred language.”

GeoFluent is a product to enable real-time multilingual chat translation, where English speaking agents can engage customers in multiple languages. This enables on-demand translation of marketing content, knowledge bases and user forums. Imagine how many more transactions you could complete with that kind of support available for customers.

The way company officials explain it, GeoFluent is a translation platform that instantly translates communications such as online chat sessions and web pages into multiple languages, turning English speaking agents into “global communicators,” allowing organizations to engage and support customers in global markets, “while reducing dependence on in-country support staff.”

It was about month ago that TMCnet reported that Lionbridge Technologies (News - Alert) announced that GeoFluent, Lionbridge’s SaaS-based real-time chat translation, now enables APIs to integrate within standard business applications like chat, e-mail and web. In addition, this chat translation tool provides enterprises with a way to enable multilingual communications.

GeoFluent now allows for enterprise-scale, fully customizable machine translation technology that boasts multiple features such as quick customization that can tune results to match each specific organization’s brand, products, and industry terminology, as well as API integration with all major enterprise chat applications, enterprise web properties, user forums and other content that requires on-demand translation.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jamie Epstein

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