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Why Allow Customers to Suffer the Consequences from Bad Chat Translations?

TMCnews Featured Article

October 27, 2011

Why Allow Customers to Suffer the Consequences from Bad Chat Translations?

By David Sims, TMCnet Contributing Editor

GeoFluent Customizer is a product billed by its makers, Lionbridge, as being able to improve base language models by using your enterprise’s language assets for an enhanced customer chat translation experience.

Basically that means that while, yes, you can find free chat translation services out there, Lionbridge is betting you wouldn’t want to actually allow valuable customers to utilize them in fear of inaccuracies.  

How is Lionbridge GeoFluent different? It offers real-time on-demand custom translation in a cloud app -- automated machine translation technology, instantly translating content and communications into multiple languages.The GeoFluent platform accomplishes this, Lionbridge officials say, by integrating advanced cloud-based language tools with a real-time translation service, a statistical machine translation engine from IBM’s (News - Alert) Watson Research Center.

The chat translation platform can also be customized using your content and configured for specific business processes for multilingual communication such as eSupport, forums, blogs, web pages, chat sessions and other such uses.

What sets GeoFluent apart is the fact that is based on a powerful technology platform that uses statistical machine translation algorithms from IBM. SMT, Lionbridge officials explain, has contributed to the growth in machine translation applications in recent years since it can analyze “vast amounts of previously translated material,” and target-language texts to create what Lionbridge officials say is “a real-time translation in a fraction of the time that it takes to produce traditional rules- based translation systems.”

The way it works, is customer use the Customizer along with customer-supplied translation memories and glossary assets, GeoFluent then translates for each customer by application domain, applying “machine-learning methods to analyze your translation memories, glossaries and target- language documents,” Lionbridge officials explain, consistent with your terminology and branding.

Recently, TMCnet reported  that  Lionbridge has just signed a partnership agreement with LivePerson (News - Alert), a provider of online engagement offerings. Through this just-inked agreement, the two companies will create Lionbridge GeoFluent for LivePerson Chat, an integrated cloud-based multilingual chat application that enables contact centers and enterprises to gain access to on-demand, quality translation that can take place directly within their eLivePerson chat application.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jamie Epstein

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