Intertainment Media has just revealed that Ortsbo.com, its innovative chat translation platform, has formed a strategic relationship with Variety, a publisher of business entertainment news in order to power Variety conferences, summits and events.
The partnership gives entertainment, business and sports professionals global remote access to conference content via Ortsbo's Live & Global platform beginning with The Variety Entertainment Summit at the 2012 International CES (News - Alert), company officials said in a press release.
The Variety Entertainment Summit will be the exclusive launch of Ortsbo's new proprietary service; Ortsbo's Language Captioning System which provides multi-lingual closed captioning
Users can watch the Summit sessions via an online broadcast video stream and have the option to select their broadcast language of choice. The event at CES will be available online at www.variety.com/CES beginning at on January 11, 2012.
"It's critical that Variety constantly evolves how we deliver our content to audiences, who are quickly embracing new platforms and digital experiences," said Neil Stiles, CEO and president of Variety, in a statement. "Our partnership with Ortsbo definitely accomplishes this, as we are strengthening the ability for our global audience to benefit from our premier entertainment business coverage."
The technology, offered as part of Ortsbo's Live & Global platform, provides the ability for universal language broadcasting on a global basis, regardless of the native language of the broadcaster, potentially changing the face of ethnic, cultural, sports, entertainment, business and other forms of online, video and television live and pre-recorded broadcast programming.
"We are very excited to be working together with Variety to create new ways for users around the world to attend Variety events regardless of their location or language," David Lucatch, CEO of Ortsbo added.
"The Ortsbo Language Captioning system expands the Ortsbo suite of services and allows broadcasters around the world to engage their audiences regardless of the language that they broadcast in, or the language that the audience speaks providing significant commercial value," Lucatch added.
Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.
Edited by Jamie Epstein