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Before chat translations platforms were around, businesses were unable to communicate with current and prospective customers who didn’t speak their native language fluently. Thanks to this innovative technology, language barriers can be broken down and organizations can now efficiently interact with anyone regardless of location or language.

This week in the space, there was an explosion of news kicking off with Auerbach International, a San Francisco-based language services specialist who revealed five critical reasons why native speakers of a language may not be the perfect choice when in need of translation. 

Some of these reasons included: the translator could incorrectly select which dialect to use, mistranslations can occur and errors can lead to adverse consequences such as loss of business.

The best practice when selecting chat translation technology is to look at machine translation providers such as Geofluent, powered by Lionbridge.

In related news, ComTranslations.com recently launched an online translation site that is designed to provide a high level of satisfaction and even will give users instant quotes on how much money the project will take to complete.

In addition, the service is available 24/7 and all customers need to do to get started is upload the document and enter the text that needs to be translated. This translation service stands apart from competitors due to the fact that this company has multiple translators located in various time zones, allowing users to leverage this service at any time.

Closing out the week, Ortbso.com inked a strategic partnership with Variety, a publisher of business entertainment news in order to offer increased access to Variety’s conferences, summits and events.

"It's critical that Variety constantly evolves how we deliver our content to audiences, who are quickly embracing new platforms and digital experiences," said Neil Stiles, CEO and president of Variety, in a statement. "Our partnership with Ortsbo definitely accomplishes this, as we are strengthening the ability for our global audience to benefit from our premier entertainment business coverage."

This collaborative effort will not only allow Variety to break down language barriers between customers, but will help Ortbso to expand its suite of services.

Be sure to stay tuned to TMCnet for the latest in the chat translation industry!

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO East 2012, taking place Jan. 31-Feb. 3 2012, in Miami, FL. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities.

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