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Globalization has enabled local businesses to expand beyond their geographical limits. As they grow, these companies require the service of translation agencies to facilitate better interactions with their clients who speak different languages. Industry experts see great opportunity in translation solutions; especially chat translation services which help improve the overall customer experience.

Currently, companies that power services such as chat translation are busy partnering with international agents so they can combine their offerings to address a wider market. One such company, Crystal Hues, a provider of translation and localization services based in India, has been appointed as the exclusive Kontax translation partner for regions including: Bangladesh, India, Nepal, Sri Lanka, a press release revealed.

Crystal Hues offers a variety of services including creating content in any language to delivering such content through advertising and promotion service, while Kontax allows corporate and institutional customers in every country to publish multimedia press releases in the language of their choice, as well as obtain professional translations of their press releases in any other language.

"Kontax found the right partner in Crystal Hues as both aims to advertise and promote content to worldwide,” said Sudheen M L, president of Crystal Hues, in a statement.

Kontax’s service is available in more than 160 countries and their respective languages. In addition, the company directly connects with Kontax partner translation companies – most of which are ISO 9001 or equivalent certified, and all of which apply EN 15038 quality assurance procedures. The service ensures translated press releases are optimized in terms of cost and quality.

The company also distributes the translated press releases to journalist and social media websites all around the world. These press releases are optimized for search engines in every country so that the companies can use them to promote their products, sell their services, pick their partners, and monitor their markets worldwide, company officials said.