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Look Up: Low-Cost Communications Are in the Cloud

By Rory J. Thompson
Web Editor

It’s not a stretch to say that everybody in the business world loves what technology has brought us today: instant communications, knowledge at our fingertips and an easy way to stay connected all the time.

Whether that last point is a blessing or a curse is usually the source of ongoing debate, but for those who want to maintain that connection, it comes with a financial price. Businesses have seen costs soar, and that’s why more and more are looking toward the cloud for financial salvation.

While the entire employee base is seemingly relying on next-generation communications, it’s become even more apparent that today’s legacy PBX (News - Alert) was not built to support the new direction your communications have taken. Staying connected is becoming more costly, simply because channels are not integrated, phones are not synced and you haven’t yet taken advantage of the cloud in a way that produces measurable results.

The good news is you’re not the last player to the game. Technology—and telecommunications in particular -- are always on a constant path of change. Sometimes that change is for the better; e.g., the smartphone. But sometimes that change causes you to go down a road that leads to simply more cost, greater confusion and no improvement. Whether it’s the technology or the implementation, you have to pay attention to the best method to get the benefits you need.