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Cloud Communications Week in Review

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Cloud Communications Week in Review

July 05, 2014
By Steve Anderson
Contributing TMCnet Writer

Not even a holiday week could slow down the flood of news coming out of the cloud communications market, because this is a market that's got plenty going for it at any given time. But with all of the new options coming out in this field, and all of the new developments, it's going to take a holiday weekend to make sense of it all. It's handy that we have one on hand, so with its arrival, let's take a step back and consider all these new developments with our Week in Review coverage!

First, Google (News - Alert) and Twilio got together to release Twilio CX, a voice and SMS-driven system that can work with several current platforms to provide Web-based communications while not requiring the entry of telecommunications firms into the issue. Twilio (News - Alert) takes the messages in question, regardless of format, and moves said messages to a cloud server, where it then does the job of passing said messages on to the regular user. Users will need a Chrome browser and a headset for voice communications, but with such tools in place, Twilio CX can offer a substantial communications platform for users.

Next we had a look at the intersection of marketing and cloud services. While marketing has had a basic handle on cloud operations for some time, the formal use of cloud technology is more of a recent development. With cloud technology more formalized, marketers are turning to this technology to do what had been done since there was an Internet. With the formal cloud on hand, small and medium-sized businesses (SMBs) could more readily get in on the new developments.

The non-profit organization is largely a different animal from the standard enterprise, but it shares many of the same features. Thus, we took a look at how the cloud can offer help to non-profit organizations, and as it turns out, it can offer just as much help to the non-profit as it can to the for-profit. Any organization that needs communications tools—which is most organizations on one level or another—have room to benefit from cloud tools, and can often put said tools to use for the same purposes.

Then we had a look at the private cloud and its possible connection to machine-to-machine (M2M) communications, a development that seems to have a lot of possibility to lend each side of the concept some support. While much of M2M's current development is focused on the public cloud, the idea of a “special-purpose cloud”, as some describe it, could offer new possibilities in the market for private cloud makers to step in and offer the tools necessary to keep the cloud needed to run M2M systems within the organization itself.

Finally, we had a look at CorvisaCloud, who just put some new investment into another company, ManyWho. After receiving a $30 million sum from its parent company, Novation Companies, CorvisaCloud started looking at ways to put that money to use in improving its fortunes in the market. With that in mind, CorvisaCloud put its newfound wealth behind ManyWho, a company that offers a workflow technology that allows for the ordering of separate apps into a common, unified platform.

That was the week that was in cloud communications, and clearly, the cloud has some great potential to be a rainmaker for business efforts of all stripes. Our global online community is constantly bringing back great news in the sector to discuss, so be sure to join us back here next week for all the latest in the field, and every weekend for our Week in Review!

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