Cisco Acquires Assemblage, a Cloud Communications Startup
July 07, 2014
Cisco (News - Alert) is expanding its portfolio of collaboration tools by acquiring the San Francisco-based startup, Assemblage. Although Cisco, a giant in the networking industry, continues to push its array of videoconferencing hardware, market interest is swaying toward a do-it-yourself attitude; this includes the likes of Internet-based technologies, arguably lead by WebRTC. Assemblage, a company dedicated to cloud-based communications, could give Cisco the edge it needs to continue to compete both today and tomorrow.
In the company's official announcement, Cisco’s Head of Business Development, Hilton Romanski, speaks on the necessity for collaboration technology in today's world of mobile and interconnected devices:
"Collaboration technology gives us the ability to work together anywhere, on any device, at any time," Romanski says in his blog post. "With more and more people using smartphones and tablets to do their work, it is more important than ever that enterprise collaboration delivers high quality voice, video, chat and online sharing instantly, to any device on any platform."
He says the Assemblage team of developers has developed an infrastructure that supports real-time communication using any device without the need to download extra plugins or additional software. Assemblage applications allow users to collaborate on virtual whiteboards, presentation broadcasts, and screen-shares. If they have a modern Web browser, they can link through the applications into the cloud and share up to 40 different file types.
Light Reading (News - Alert) provides further analysis of the issue in its own blog post, speculating that Assemblage will give Cisco a heads-up with WebRTC overall. Even though Cisco's hardware firmly establishes itself in the current market, future businesses may not be so keen as to utilize hardware when software can work just as well.
Assemblage can not only display the power of virtual collaboration for whiteboards and presentations, it can lead Cisco into technology that will propel it into Web-based, cloud-based tech that can manage all manner of videoconferencing and collaborative tools.
Edited by Adam Brandt
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