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Lifesize Releases High Definition Cloud-based Video Conferencing

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Lifesize Releases High Definition Cloud-based Video Conferencing

July 10, 2014
By David Gutbezahl
TMCnet Contributing Writer

Video conferencing has been touted as the future for holding business conferences, potentially cutting down on travel costs and raising workplace efficiency. New vendors have been popping up for years, developing their own video conferencing solutions. One of these companies, Lifesize, has built a reputation for providing high definition video conferencing. A division of computer and tablet accessories manufacturer Logitech (News - Alert), Lifesize has recently taken the next step in video conferencing with the release of its new Lifesize Cloud.

With Lifesize Cloud, companies that use their service will have the choice of using Lifesize's traditional software, or use a cloud-delivered video conferencing solution. Through a cloud-based system, Lifesize can help customers update their software more easily, and deliver any additional features they may add in the future. Perhaps more importantly, Lifesize Cloud also enables customers to connect to video conferences through computers, smartphones, or tablets.

The new Lifesize Cloud service is being sold with an annual contract, but there are plans to expand this to different pricing models. Interestingly, Lifesize does not sell their products directly, instead going through third-party resellers. This allows Lifesize to cut down on costs through hiring. For example, in New Zealand that company only has four employees, instead partnering with Atlas Gentech as a distributor. Atlas Gentech, selling Lifesize Cloud throughout New Zealand, will be hosting demo centers in Auckland, Wellington, and Christchurch.

The release of Lifesize Cloud is not the only news for the company. Lifesize has also recently acquired Mirel, a Milan, Italy-based competitor that provides personal video conferencing solutions. Lifesize's video conferencing solutions are already known for their high quality, but with the acquisition of Mirel, Lifesize will be able to incorporate the company's technologies into further development of their own solutions. 

Edited by Rory J. Thompson

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