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Telstra Introduces B2B Video Conferencing

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Telstra Introduces B2B Video Conferencing

July 31, 2014
By Michelle Nicolson
TMCnet Contributing Writer

Australian telecommunications company Telstra (News - Alert) announced it is launching a cloud-based video conferencing system specifically for business-to-business (B2B) communications. The company’s goal is to make it easier for businesses to integrate video conferencing in the workplace.

“For some time we’ve seen the power and growth of video applications among consumers — but in business, technology barriers remain which can prevent organizations from using video outside of their own workforce,” said Philip Jones, executive director global products and solutions for Telstra Global Enterprise and Services. “This new capability removes many of those barriers making video calling as easy as a standard phone call between meeting room, browser, desk phone and mobile device.”

Telstra’s video conferencing system is the most recent of several announcements, indicating that the company is ramping up efforts to attract new customers to its telecommunications products. Last February the company introduced the Blue Jeans Network, a cloud-based multipoint video conferencing service. In May, Telstra opened up its Telstra Internet Protocol Telephony (TIPT) platform to third-party app developers.

According to the company, Cisco (News - Alert), TIPT and Polycom voice and video sharing products will be interoperable with each other for Telstra’s cloud collaboration customers.

“The new capability adds further value to our partnerships with video conference services providers, such as Blue Jeans Network, our cloud collaboration partnership with Cisco and other existing services such as room based and desktop video solutions,” Jones explained.

Telstra is betting big on video conferencing, a market area that has shown mixed market results recently. A recent report from Infonetics Research (News - Alert) indicates buyers are increasingly choosing personal systems rather than more expensive enterprise systems. Clearly, Telstra wants to fill the gap as product preferences shift.

For example, the videophone segment grew by 48 percent year-over-year in terms of unit shipments, making it the fastest-growing component of the hardware endpoint market, according to Infonetics Research's first quarter 2014 Enterprise Telepresence (News - Alert) and Video Conferencing Equipment report. In contrast, the telepresence segment of the market declined by nearly 20 percent in terms of unit shipments, year-over-year.

"Video conferencing revenue experienced a strong seasonal decline in the first quarter of 2014, but it remains positive on a year-over-year basis," said Matthias Machowinski, directing analyst for enterprise networks and video at Infonetics Research. "The dedicated systems market continues to struggle as companies look for more cost-effective video solutions."

Edited by Alisen Downey

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