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Dialogue Adopts Birst Cloud BI

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Dialogue Adopts Birst Cloud BI

July 31, 2014
By Meenakshi Shankar
TMCnet Contributor

Business intelligence (BI) platforms address the entire analytics needs of businesses across all data sources, transforming raw data to analysis-ready information. But the twist is that companies want to get their BI implementations up and running as fast as possible.

Founded in 2005, Birst (News - Alert) is a provider of Cloud BI. The company’s automated approach to generating the data warehouse and ability to integrate across multiple systems is a great fit for many BI deployment strategies.

Dialogue Group, the company that specializes in delivering A2P messaging and mobile billing solutions, is the latest one to take advantage of Birst’s Cloud BI platform. The company has implemented a cloud-based business intelligence platform to support its management decision-making and line of business teams.

Dialogue Group selected Birst to provide greater insight into the company's data, which was stored across multiple applications. By bringing together information from sources such as Salesforce, and placing it alongside the company's own mobile messaging applications, Dialogue believes that its management team can spot new opportunities, enhance the customer experience and improve profitability.

Birst’s BI implementation was supported by Alto Intelligence, a Birst Champion partner, using its agile business intelligence deployment methodology.

"We started looking at BI to support our CEO's vision for how we develop as a company. This included providing more detailed information to our line of business teams like finance and sales, as well as wrapping all this data up for the management team," said Dave Colclough, Global Director of Operations, Dialogue.

Colclough also highlighted that the company completed the full first phase of BI implementation in just eight weeks, which he believes is extremely rapid and testament to how quickly Birst and Alto Intelligence were able to roll out.

Dialogue will be using Birst’s Management dashboard - to track profitability and messaging volumes world-wide; this includes support and service requirements, as well as an operations dashboard for customer case data, a finance dashboard for billing data and financial modeling, and a sales dashboard for pipeline and anticipated volume of messaging.

Dialogue also revealed its plans to integrate further data sources into its reporting including its marketing automation platform, Pardot.

"Getting information to the people who need it can be a real challenge when it is spread across different applications. Data discovery tools don't provide the full picture either, as they can't provide the full range of user requirements that exist across an entire organization. For companies like Dialogue, cloud BI can offer a platform that can grow with them and their data analytics needs," commented David Gray, VP of International for Birst.

By 2015, the shifting tide of BI platform requirements, moving from reporting-centric to analysis-centric, will mean the majority of BI vendors will make governed data discovery capabilities an expansion of, and the prime competitive capability for, their BI platform offerings, says Gartner (News - Alert), the information technology research and advisory firm. 

Edited by Adam Brandt

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