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Misconceptions Hindering Adoption of Cloud Communications Solutions

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Misconceptions Hindering Adoption of Cloud Communications Solutions

August 01, 2014
By Laura Stotler
TMCnet Contributing Editor

Look at virtually any survey, market analysis or industry forecast about cloud computing and you will find they have one thing in common. When it comes to adopting cloud services, including cloud-based communications systems, the number one universal concern of businesses, IT departments and decision-makers is security.

There is a perception, or perhaps a misconception, that the cloud – despite all of its relative advances and growth – is insecure. This is a widely held belief, despite the massive number of security enhancements and guarantees that cloud service providers have added to their offerings over the years and continue to upgrade. Easy Office Phone (News - Alert) is one of those providers, and the company is in the business of offering cloud-based business phone service. Not only does Easy Office Phone provide everything from a hosted PBX (News - Alert) to a continent-wide network, but the company goes out of its way to ensure a secure hosted communications experience for its customers.

The company has pinpointed five of the most common misconceptions it believes are prevalent when it comes to cloud-based communications systems and security, many of which can describe cloud technology adoption on the whole.

“Cloud-based phone is an increasingly mainstream choice for business communications, yet some companies are still holding back,” said Adam Simpson, CEO and co-founder of Easy Office Phone. “We believe the hesitation is often due to inaccurate perceptions, and we aim to change that with our education-based approach.”

Just what is holding back organizations when it comes to adopting cloud-based communication solutions? Security is always a major concern, and a popularly held belief is that cloud-based technology is simply less secure than traditional solutions. And yet, cloud-based phone service can often provide even more secure conversations than traditional setups since voice packets may be encrypted. And with private, secure Internet connections, interception and decryption of conversations is virtually impossible.

Another erroneous belief is that voice quality might be affected when using the cloud. And yet with today’s network and equipment improvements, digital phone service is capable of delivering higher quality and fidelity than the good old copper lines, which can produce a “tinny” sound.

Beyond quality, doubtful cloud adopters cite scalability as a limiting factor in cloud communications adoption. They worry that building out this type of solution would be costly and complicated. The reality is that cloud-based phone service offers massive economies of scale when compared to traditional on premises PBX offerings. Cloud providers may easily add additional lines remotely and all routing and management takes place in the cloud, freeing up on-premises space. IT personnel are also freed up from having to deploy and manage antiquated and expensive legacy PBX equipment and the additional lines needed to serve more users.

Another popularly held misconception is that the cost of migrating to a cloud solution is expensive. However, removing costly on-site hardware and the manpower required to administer it provides an instant cost savings. And initial setup of cloud solutions is typically much less than on-site offerings, and ongoing contracts and fees are usually cost effective for businesses of all sizes.

A final concern when implementing cloud-based solutions is that the technology will be obsolete shortly. The truth, however, is that IP technologies have been around for a long time and are already entrenched in the traditional phone network. It’s only a matter of time until IP becomes the de facto standard for voice communications and cloud-based systems are the next logical step for businesses.

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