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Offering quickly scalable, worldwide coverage for the more than 1,500 users currently running numerous Aprimo solutions in the cloud, Aprimo has announced the expansion of the capacity of the Aprimo Global Cloud. According to the company, Aprimo Global Cloud now includes numerous data centers in the U.S. and Europe.

This improved capacity will be useful to the users who are using the company’s Digital Messaging Center, the company has stated. The product is available with company’s Integrated Marketing Management (IMM) suite and it can also be purchased separately.

Silos are replaced with empowered individuals and teams who openly collaborate, leading to streamlined workflows, improved efficiency and campaign effectiveness with Aprimo Integrated Marketing Management software. With modular software that allows the processes to evolve in phases that best match a company's culture, companies now manage change at their own pace.

To support increasing customer demand for speed, stability and availability in their cloud computing, Aprimo is making considerable investments in advanced technology across all of its data centers.

“Customers select Aprimo for cloud-based solutions because they can leverage operational vs. capital expenditures for their IMM and digital marketing needs," said Robin Fleming, vice president, Aprimo Cloud Services.  "Plus, the expanded Aprimo Global Cloud frees them to focus on achieving their business objectives instead of managing IT infrastructure and operations.”

Recently, the company announced that its CMO, Lisa Arthur, got two prestigious marketing awards. The Sales Lead Management Association (SLMA) announced Arthur as one of 20 Women to Watch in sales lead management for 2012. She was also a finalist for the American Business Awards' Marketing Executive of the Year.