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January 17, 2014

XL Marketing Has Now Become Zeta Interactive

By Calvin Azuri
TMCnet Contributor

Zeta Interactive has announced its debut through a new corporate identity and a completely redesigned website to project their core business interests. XL Marketing renamed itself as Zeta Interactive to fortify business interests with respect to Customer Relationship Management (CRM), Customer Acquisition and Big Data solutions. The rebranding decision comes after a successful 2013 for the company with new product launches and new business acquired from various Fortune 500 companies to clock around 30 percent growth in revenues and EBITDA.


“We are a fast-growing, ever-evolving company.  We realized our brand needs to better reflect who we are and how our clients view us,” said David A. Steinberg, co-founder, chairman and Chief Executive Officer of Zeta Interactive. “The new brand identity was the next logical step in the evolution of our business. This rebrand strengthens the positioning of Zeta Interactive as a top-tier player in the Big Data space and its place as a leader in the future of digital marketing.”

The new name was adopted from the company’s most successful business division Zeta Interactive, which played an important role in XL Marketing’s successful foray into the CRM and Big Data verticals. The Zeta Interactive division was also rated by Forrester (News - Alert) as a successful Enterprise-grade Marketing Technology solution and adopting the new name will provide the company with a rejuvenated brand presence in the Internet marketing and Big Data space.

Zeta Interactive was established in 2007 as XL Marketing to provide Internet marketing services for customer acquisition, customer engagement and customer retention solutions for Fortune 500 companies and middle market organizations. Over the years, the company made a successful entry into Big Data and CRM space to emerge as one for the fastest growing companies in this space. Zeta Interactive’s Big Data marketing platform is a global custodian database of more than 350 million consumer records.

Zeta Interactive is headquartered in New York with “Centers of Excellence” located across the U.S., U.K. and India employing around 500 professionals across all its locations. The company offers successful CRM and marketing programs across all digital media including mobile devices, email, search engines and social networks.


Edited by Rory J. Thompson

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