Don't Risk the Company - Adhere to a New Standard
April 21, 2016
In an age of social media, it’s hard to believe we still use something as archaic as email to stay connected in the business world. The reality is we haven’t merged the two channels in a way that makes sense for all users. Social has a very powerful place in our marketing and customer support ecosystems. And while a number of so-called experts predicted we would no longer be using email at this stage of the game, we’re more reliant on this form of communication than we were even 10 years ago.
The difference today is that we’re much more focused on cloud IT. We’re no longer content with clunky email systems that sit on an internal server and give us limited capabilities and storage space. To be competitive today, we have to take advantage of a new standard, leveraging cloud IT and driving toward a greater positioning in terms of communication and collaboration. It’s clear that the old standard no longer supports our needs and it’s time for a change.
So what does this mean? Intermedia (News - Alert) published the New Standard report, highlighting why the demand for a new way of staying connected via email is so important. If you’re leveraging cloud IT to support your email systems, you’re always connected. If a server goes down on the service provider’s end, redundancies are put in place so that you never know it – performance is unaffected.
For those that haven’t taken advantage of this potential, the cost is significant. In fact, according to this report, the average cost to a business for email downtime in 2015 was $870,000. Storage is also a factor as we’re relying more and more on email communications to prove compliance, demonstrate good faith and provide the “paper trail” we need in disputes. Since 2011, the growth in the average Exchange mailbox size was 66 percent – a significant jump in just five short years.
Unfortunately, this type of storage continues to be necessary as 82 percent of U.S. businesses will be involved in some sort of litigation at some time in their operation. At the same time, these companies have to pay attention to how they protect information. For those in the financial services industry, the consequences for lack of planning and execution can be crippling. In fact, the SEC (News - Alert) levies a $75,000 fine for companies that fail to establish cybersecurity policies before a breach.
The reality is there are threats that exist, both in terms of potential attacks, changes in user behaviors, shifting policies and the natural dynamics that come with running a business. When you trust proven providers to deliver the solutions you need through cloud IT, the protections you must have in place are covered and you can focus on your business. If you’re ready for a new standard, check out the details here.
Edited by Rory J. Thompson
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