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Cloud Communications on Strong Path for Growth

Industry News from Cloud IT

Cloud Communications on Strong Path for Growth

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June 01, 2016
By Susan J. Campbell
TMCnet Contributing Editor

The technology and benefits surrounding unified communications are not a new concept – we’ve been talking about it for years. But like other innovations where technology can streamline processes and costs in the enterprise, adoption is not always as fast as market indicators would suggest. It’s difficult to make changes where legacy systems dominate and decision makers are not always completely informed when it comes to technology.


Challenges like these were especially common as the cloud entered the picture. The potential for optimization and cost savings are significant, but fear of loose security and lack of control kept many an enterprise from making immediate changes. Fortunately, enough time has passed and unified communications is becoming more widely adopted as companies embrace the opportunities afforded through integrated systems available through the cloud.

Still, the challenges to making broad changes that existed 10 years ago are still prevalent today. The difference is the variables that apply to the business case are broader and it’s easier to make a positive case statement in favor of better connectivity. The goal is not only to ensure more efficient productivity, but also to integrate voice with other modes of communication, all while delivering a consistent user experience across all endpoints.

A recent UC Strategies post highlights how the barriers to implementing unified communications in cloud-based environments can be overcome. The key is to develop a strategy that looks at all of the communications demands within the enterprise and how the cloud, when integrated with unified communications, can help eliminate some of the limitations inherent in managing unified communications internally. In other words – companies want the benefits associated with UC, but not all IT teams know how to manage it effectively. The best approach is in the cloud where the provider is managing the platform.

Once the strategy has been developed, it’s then important to determine the best partner for implementation. For a number of enterprises, the right deployment strategy requires a hybrid model. There are still legacy systems to maintain and they still deliver value. At the same time, unified communications is needed and the opportunities in the cloud outweigh the barriers to adoption. The right partner understands the importance of this type of deployment strategy and delivers a customized solution to meet the need.

To that end, companies like Fusion build strong reputations by working directly with the company and delivering solutions that meet unique needs. By doing so, they’re able to help drive UC through cloud adoption and improve overall outcomes for the companies that trust them as a proven provider.




Edited by Maurice Nagle

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