Aria Systems' Monetization Systems Add Punch to Pitney Bowes' Commerce Cloud
August 24, 2016
The Pitney Bowes Commerce Cloud system was poised to offer an array of services to its users, ranging from shipping and mailing tools to ecommerce operations and customer information management. All of that was terrific, and would prove highly useful to just about everyone. When Pitney Bowes turned to Aria (News - Alert) Systems to complete a monetization course, however, Pitney Bowes also took on the ability to better profit from its impressive new platform.
With Aria Systems, Pitney Bowes now has access to a complete cloud-based monetization tool, which will serve as the primary billing mechanism and make for a complete subscription-based system. Many businesses are turning to subscription models in software deployment, and this is just one more example. The Pitney Bowes Commerce Cloud itself, meanwhile, provides access via several different methods—desktop and mobile systems for a start, but also from connected devices and even as part of application programming interfaces (APIs) making this potentially part of other apps—to use its array of functions.
With Aria in place, not only can Pitney Bowes collect revenue from this tool, but it can also update its tool quickly with any new features or protective measures that may prove necessary. Since Aria's systems can improve time-to-market by as much as 700 percent, the sheer efficiency boost involved can generate some profit on its own by sharply reducing expenses.
Pitney Bowes' vice president and chief information officer Joe Schmitt commented, “Aria Systems is an industry leader with an enterprise-grade solution that helps Pitney Bowes continue its 96-year tradition of delivering business innovation in a timely and scalable manner. With Aria, we can quickly launch, change, and add Commerce Cloud services to rapidly meet evolving demand. This flexibility helps us provide the continued innovation clients have come to expect from Pitney Bowes.”
It's a bit of good news all around. Pitney Bowes can more effectively offer a tool to help drive other business' operations with better shipping and ecommerce systems—a growing part of the overall economic makeup as more customers seek out other channels of interacting with business—and at the same time, can make it a profitable release with Aria. Aria in turn gets to show off what it can do for a major company like Pitney Bowes, and the end result is a valuable new name to drop when it goes selling its product line elsewhere.
The Pitney Bowes / Aria move is a win all around, and should result in some terrific new outcomes. It will likely be a while before there's sufficient evidence to say just how well it went, but in the end, there's a lot of potential for success.
Edited by Alicia Young
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