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PR Newswire Names Winners of 'The Earnies' Awards Program
Feb 22, 2012 (Close-Up Media via COMTEX) --
PR Newswire, a provider of marketing and communications solutions, announced the winners of The Earnies, a community-chosen awards program dedicated to earned media campaigns executed through social media channels.
"The winning campaigns each displayed creative use of social media to engage and audience and drive business growth and their results reiterate the impact social media has on today's earned media landscape," said Rachel Meranus, vice president of marketing and communications, PR Newswire. "We were excited to see the impressive response from the broader social community and the winners can accept the award knowing they were selected by their peers."
According to a release, community voting was open for a span of two weeks and brought nearly 3,000 of votes. Voters were encouraged to consider strategy, creativity, results and overall 'awesomeness' of the campaign.
The winners are:
The Earnies Grand Prix: St. Jude Children's Research Hospital
Through a campaign entitled Hoops for St. Jude, St. Jude Children's Research Hospital designed a program to drive sports fans within their social networks to their campaign web site to learn more about their mission to help children fight cancer. Additionally, they hoped to raise awareness of professional sports organizations' involvement with St. Jude. By sharing engaging, relevant content through social media, St. Jude significantly increased their social interaction, impressions and traffic to their campaign site.
Best Use of Video in Social Media: Status Creative
With an objective to refute Newsweek's claim that Grand Rapids, Michigan is a dying city, Status Creative set out produce a creative, musical video that highlights why one would want to visit Grand Rapids. Resulting in millions of YouTube video views, millions of dollars in public relations and tourism generated and notable media coverage, they successfully proved that Grand Rapids, Michigan is worth a visit.
Best Connection to Twitter, LinkedIn or Facebook Audience: Esurance
When Esurance heard about the Trevor Project, a national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning youth, they immediately recognized a shared objective to keep people safe and wanted to do their part to spread awareness of the organization. Just two weeks after setting up a donation-based campaign on Facebook and initiating promotion, it gained extraordinary social media buzz and involvement from celebrity supporters.
We Can't Believe That Worked!: Motion Marketing & Media
In order to introduce Michigan to a broader audience, explore the state's business climate and overall perception, and understand how social media affects business big and small, Motion Marketing & Media's M3 Special PRops team set out on a 2 week adventure to all 83 counties in Michigan. After meeting with hundreds of business owners and community leaders, the team had engaging case studies, blog posts, and video footage to share, as well as a greater understanding of the advantages of social media for businesses.
Best Outcome Based on Listening/Monitoring/Measurement: National Drowning Prevention Alliance
The National Drowning Prevention Alliance executed an inbound marketing strategy that focused on listening and monitoring for brand conversations and topics about drowning prevention on channels including Facebook, YouTube, Twitter and LinkedIn. With a goal to increase social media reach, drive website traffic, and convert traffic into advocates of drowning prevention, NDPA was able to leverage the insight to launch additional campaigns through social media and reach a broader, engaged audience.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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