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Return Path, a provider of e-mail deliverability and reputation management services, announced its expansion into the Asia-Pacific region.

As part of the expansion, the company signed on China’s two largest Internet Service Providers (ISPs), Tencent/QQ, and Sohu, to use Return Path Certification, the global whitelist of certified, legitimate e-mail senders.

The company is also announcing a new report for digital marketers called “E-mail Marketing in the New China.” The report will analyze user behaviors, while identifying market opportunities and details best-practices for e-mail marketing in China.

“More and more marketers are trying to reach and engage critical audiences in China,” said Matt Blumberg, CEO of Return Path, in a statement. “Our entry into China enables e-mail marketers around the world to reach consumers and businesses in China via our whitelist, while competently engaging them using strategies and best-practices found in our new report.”

With its agreement with Tencent/QQ and Sohu, Return Path Certification reaches more than 2.1 billion inboxes. With the Return Path Certification, ISPs and filtering companies can ensure that legitimate, permissioned e-mail senders are getting preferential treatment toward inbox placement.

ISPs such as Yahoo! and Hotmail employ Return Path's Certification program. These large ISPs offer additional benefits to certified senders, including automatically enabled links and images.

The company is treating China as a growth market. China has more than 400 million Internet users. The majority of Chinese Internet users access news and entertainment. This trend offers a big opportunity for Internet marketers to develop ecommerce, banking and other commercial marketing ventures.

Recent research reports said that in line with the growth of Chinese middle class, its Internet market continues to grow at a rapid pace. McKinsey & Co estimated that 6 million people go online for the first time in the country every month. It predicted the Chinese Internet population will grow to 750 million in 2015.