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AT&T Provides 3G Mobile Broadband Access to Interead COOL-ER E-readers

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December 10, 2009

AT&T Provides 3G Mobile Broadband Access to Interead COOL-ER E-readers

By Shamila Janakiraman, TMCnet Contributor

Interead, manufacturers of the COOL-ER line of e-readers and AT&T (News - Alert), reportedly announced an agreement that will provide COOL-ER 3G e-readers access to 3G mobile broadband experience.

The model of COOL-ER released in May 2009 works world wide and comes in eight colors. It supports books written in English, Spanish, Portuguese, German, French, Russian, Japanese and traditional and simplified Chinese, Interead officials said.

These books are available on COOL-ER’s companion online bookstore It can be shared between five other readers so that friends and family members can share the books. The e-reader weighs only 5.6 ounces which is less than a paperback and it supports all the commonly used e-book formats.

In 2010, the company plans to launch its next generation of connected COOL-ER e-readers which includes Wi-Fi and 3G models. These models will be available from retailers and also from QVC which will start selling COOL-ER from the 11th of this month.

Neil Jones, Interead’s CEO, said, that the company has been overwhelmed by the positive reaction to the COOL-ER and the bookstore. 

“In selecting providers, we have actively sought those who share our vision and commitment to an ideal reader experience, and we’re thrilled to team with AT&T to deliver content over the nation’s fastest 3G network,” Jones said.

“Compact and elegant, Interead’s COOL-ER 3G will be an impressive addition to its family of readers and to the marketplace,” Glenn Lurie, president-Emerging Devices and Resale, AT&T Mobility and Consumer Markets, said.

Additionally, Lurie said that there is a great demand for e-readers and AT&T will provide the wireless connectivity that will keep consumers connected to the content they most desire on this state-of-the-art device, on the company’s 3G network.

Interead also announced that it has entered into a partnership with NewspaperDirect to make over 1,300 newspapers and magazines available to COOL-ER e-readers through the COOL-ER and also through the upcoming 3G and Wi-Fi models.

Jones also said that with the addition of thousands of newspapers and magazines from around the world, readers on every COOL-ER e-reader will get exactly the content they are looking for in the way they want to receive it quickly and reliably and at any location.

To find out more about AT&T, attend at the 4GWE Conference. To be held Jan. 20 to 22 in Miami and collocated with ITEXPO East 2010, the 4GWE Conference will focus on the realities of deploying 4G technologies and delivering broadband wireless applications to a growing community of wireless broadband consumers. Ford is moderating and participating in several sessions. Don’t wait. Register now.

Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.

Edited by Kelly McGuire

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