When a disaster such as the Haiti earthquake strikes, donors hope to help by sending donations through SMS to the Red Cross Organization. But when a large number of donors are constantly sending SMS, the Red Cross Organization may find it difficult to handle. To solve this problem, Mobile Messenger is
working closely with a number of U.S. wireless companies and mobile giving organizations.
Mobile Messenger provides its partners with cutting edge technology and services that facilitate the marketing, distribution and monetization of digital content to mobile devices.
Now, the Red Cross and the charities can receive and put the much-needed funds to use as soon as possible with the collaboration between Mobile Messenger, its mobile giving partners and wireless companies. Since the earthquake as much as $5.5 million dollars donated through mobile per day. Mobile Messenger is facilitating the flow of millions of dollars of aid to the Red Cross, Doctors without Borders and several other charities that Mobile Messenger serves.
“What happened in Haiti was truly devastating and unfortunate, and it is astounding to see the outpouring of donations the American people have made to the Red Cross Relief effort,” said Michael Iaccarino, president and CEO of Mobile Messenger. “Given this remarkable level of generosity, it's important that concerned citizens see their donations put to use now, rather than three months down the road.”
In order to get donations to the Red Cross and the charities as quickly and efficiently as possible, Mobile Messenger and the organizations involved in the mobile giving efforts have agreed to bypass normal procedures.
Recently, the company
acquired m-Qube, Inc. from its parent company, VeriSign, Inc. (
News -
Alert) As per the terms of the agreement, Mobile Messenger will obtain m-Qube's direct connections to carriers in the US and Canada and its business delivering standard commercial messaging and premium mobile content to customers throughout North America. Mobile Messenger will continue to provide comprehensive mobile solutions for the U.S. premium and standard messaging industry.
Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.
Edited by Kelly McGuire