Atlassian Advances Communications Applications with Trello Acquisition

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January 11, 2017

By Michael Guta
Contributing Writer

Even though collaboration has become a very popular term in today's digital ecosystem, businesses have been collaborating for eons. The only difference is, the available technology today makes it much easier to bring in more participants across different geographic regions anytime and anywhere. And one of the companies that has used this technology effectively to improve its communications applications is Trello. The company has created an innovative collaboration solution that uses an intuitive, visual system to bring teams together seamlessly. The popularity of Trello and its growing user base hasn't escaped companies looking to acquire this type of communication application, and for Atlassian the price was $425 million.

With 19 million registered users and presence in more than 100 countries, Trello has seen rapid adoption in its five years of existence across a wide range of public and private organizations. Teams from the United Nations and Red Cross to Google (News - Alert), Fender Music, John Deere, National Geographic and many others are some of the organizations that make use of Trello and its communications applications.

According to Atlassian, it will launch Trello integrations for its enterprise-grade project tracking (JIRA), content (Confluence) and communication (HipChat) products, which also enjoy a large user base with more than 65,000 organizations in 170 countries.

“Atlassian knows more about how teams work than any company on the planet, which is why our collaboration suite powers teams of all shapes and sizes, from bleeding-edge startups to the Fortune 50,” said Mike Cannon-Brookes, Atlassian's co-Founder and co-CEO.

Cannon-Brookes thinks the addition of Trello will be an important part of the company's goal to reach the 1 billion knowledge workers globally by providing the broad set of tools that adapt to the specific needs of how diverse teams work. This includes Trello's ability to organize nearly any type of information simply and quickly.

“We share Atlassian's mission of unleashing the power of all teams. As part of Atlassian, we will accelerate our efforts and continue to champion teams everywhere. Atlassian’s deep investments in research and development will help augment Trello's product offering. And the broader team collaboration portfolio Trello will integrate with will let us help customers in new and exciting ways,” said Michael Pryor, Trello's CEO.

Once closing conditions and regulatory clearance have been hammered out, the transaction is expected to close in the third quarter of fiscal 2017 ending March 31, 2017. Trello is expected to remain as a standalone service after the transaction is closed, and products with the integration between Atlassian and Trello will be available in the Atlassian Marketplace, which includes more than 2,000 add-ons and extensions. 

Edited by Alicia Young

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