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Software company, ExpeData has picked CallidusCloud's LeadFormix marketing automation solution to deliver more sales opportunities.

Callidus Software (News - Alert) Inc., doing business as CallidusCloud, is the global market and technology enabler of cloud computing and sales effectiveness. CallidusCloud delivers a comprehensive SaaS (News - Alert) suite designed to help businesses drive more effective sales at each stage.

ExpeData believes that this deployment will help its clients improve sales execution and extract more value from advertising programs.

Successful business today is all about converting prospects into meaningful business opportunities faster and more effectively. CallidusCloud's LeadFormix solution provides an easy-to-use, collaborative SaaS platform designed for inside sales, sales, marketing, and Web optimization teams to maximize their sales pipeline growth. The platform goes beyond demand generation and workflow automation to provide real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead.

With effective collaboration methodologies, the solution enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and boost revenue.

According to the agreement between Callidus and ExpeData, LeadFormix will be delivered as part of CallidusCloud's sales and marketing suite. CallidusCloud’s SaaS mobile solutions offering include: candidate assessment tests for hiring, video interviews, marketing automation, quotes and proposals, sales enablement, sales coaching, sales commission management, learning management and content authoring, underpinned by analytics and enterprise gamification.

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