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Mapping Analytics, a company offering sales territory optimization and alignment software and services, has adapted CallidusCloud's LeadFormix marketing automation solution to improve lead management and drive enterprise engagement, sales performance management and sales effectiveness.

LeadFormix is a cloud-based B2B marketing automation platform that identifies and qualifies sales opportunities by measuring the online behavior of prospects.

This patent-pending solution delivers an unprecedented level of intelligence about prospect intent and his/her purchasing proclivities.

The platform offers an easy-to-use, collaborative SaaS (News - Alert) program designed for inside sales, marketing and Web optimization teams to transform their sales pipeline growth.

Apart from enabling demand generation and workflow automation, this solution identifies anonymous visitors and their categorization based on intent, and lead scoring and ranking that enables sales teams to stay focused on the best opportunities while addressing the rest with drip campaigns.

The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing, and help boost revenue.

Its social lead management features allow companies to discover what prospects are saying in social media channels, and reach out with specialized campaigns.

Recently, CallidusCloud has integrated its Lead Management and Marketing Automation solution, LeadFormix, with Force.com, salesforce.com's social enterprise cloud platform for building employee-facing social apps. The integrated solution will enable LeadFormix customers to increase the benefits of sales force automation by improving both the quality and quantity of leads.

Sales teams now have access to leads that have a buying intent, while marketing teams can optimize their resources with more efficient lead qualification and management.

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