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VenueSeen Introduces First All-in-One Management, CRM Tool to Manage Instagram Campaigns

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September 20, 2012

VenueSeen Introduces First All-in-One Management, CRM Tool to Manage Instagram Campaigns

By Calvin Azuri, TMCnet Contributor

VenueSeen, a popular social media management and monitoring tool, recently released a brand new Campaigns feature, developed as the first all-in-one management and CRM tool for running Instagram campaigns.

Brands can now build far more optimized Instagram campaigns by collecting and exporting contact information and auto-post comments to photos. 

Currently, more than five billion photos are shared on Instagram. An extensive number of leading brands and marketers have taken to the social network to benefit from greater connectivity with their fans and followers.

Until now, connectivity with fans and followers was limited to only capturing contact information and "liking" photos. But with the latest release from VenueSeen, all that is in the past.

"With no easy way to collect contact information, brands and marketers running Instagram campaigns are missing out on a huge opportunity to extend communication and build long-term relationships with their customers,” said Brian Zuercher, VenueSeen's CEO. “VenueSeen Campaigns gives brands the tools they need to increase their Instagram presence and engagement, expand their network, generate leads, and build their email list."

VenueSeen Campaigns will ensure far more optimized results as they offer users with an easy start-to-finish dashboard which simplifies the process of creating, implementing and managing hashtag-based Instagram marketing campaigns. Furthermore, the features provide marketers and brands with a new way to develop their e-mail database, allowing them to easily collect the participant's contact information, which can then be exported for use in the future.

Brands and marketers can quickly generate a hashtag-driven campaign, which makes it easy for them to both monitor and promote photos shared over Instagram via the campaign dashboard.

Implementation becomes easy because as soon as a consumer shares photos with the hashtag on Instagram, a branded message gets automatically posted to the photo along with a URL, and the user is taken to a custom brand site for verification of his/her photo.

The brand can then easily monitor the submitted photos and approve their publishing on a custom brand site.

As soon as a photo has been published at the custom campaign site of the brand, users can easily verify their Instagram account and register their photo along with the brand's campaign. 

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Braden Becker

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