March 04, 2015
Wipro's Global Network a Catalyst for Flytxt's Cutting-Edge Mobile Consumer Analytics Solutions
By Clayton Hamshar
The telecom industry is generating larger data streams with more diversification than ever before, and with this trend comes the difficult task of sorting through it and determining ways to apply it towards an improved customer experience. In response to this need Wipro Ltd., a provider of information technology, consulting and business process services, and Flytxt (News - Alert), a Big Data analytics solutions provider, recently announced a new partnership to offer customer experience and revenue enhancement solutions.
The new solution portfolio will offer tools to analyze the large volume and variety of data generated in the telecom industry and present it in an understandable format. Wipro (News - Alert) boasts extensive experience in the telecom sector and a robust global network of partners, which when combined with Flytxt’s mobile consumer analytics technology offers a direct approach to reaping the maximum benefit from all of this data. Flytxt historically generates between 2 and 7 percent economic value for telecom operators across all global markets the company is involved in, offering robust technology platforms in addition to innovative analytical models and consulting practices.
“Flytxt’s solution augments our analytics solution portfolio for the communications industry in delivering business outcomes across revenue enhancement, churn and campaign effectiveness to ensure that our customers maintain a competitive edge,” said Anil Jain, Senior Vice President & Global Business Head of the Communication Service Provider Vertical at Wipro Ltd. (News - Alert) “This aligns well with Wipro’s goal of offering comprehensive, cutting edge customer experience solutions for our clientele.”
Analytical models are constructed using the collected data as well as decision science to provide comprehensive insights into consumer behavior. These insights can be used to improve inbound and outbound marketing programs and tweak offerings to provide consumers with the most valuable services as well as personalized content. The solutions are intended to have a substantial positive impact on businesses’ revenue, margins and customer retention.
“We are pleased and excited about this partnership with Wipro,” said Dr. Vinod Vasudevan, a Group CEO at Flytxt. “This partnership increases the reach of Flytxt’s advanced analytics solutions with proven business benefits to the global communications and media industry.”
Edited by Maurice Nagle