March 17, 2015
Wheelings and Dealings: Altocloud Snags $2 Million for Predictive Customer Service Platform
By Tara Seals
Now out of stealth mode, software startup Altocloud has nabbed $2 million in additional seed funding, ahead of the commercial launch of its predictive communications platform for customer service.
The hosted platform takes aim at boosting customer sales and engagement with a combination of machine learning and real-time communications. The idea is to intelligently identify and profile an online visitor, and deliver tailored chat, voice, video and content to that customer. In doing so, the platform makes real-time decisions such as "will connecting this prospect to this sales representative now help them purchase today, or should we simply make a recommendation?"
“We are a digital business driving value through our digital and self-service channels,” said Steven Wastie, CMO at AppDynamics, which is a beta customer for the platform. “Altocloud predictive communications allows us to profile and engage prospects where they are – online – according to their personas and behaviors to improve customer experiences and sales conversion.”
To that end, the software-as-a-service play can also integrate with existing marketing automation and e-commerce platforms.
“There is a better route to digital customer engagement than yesterday's 1-800 numbers, random chat popups and disjointed telephone conversations," explained Altocloud CEO Barry O'Sullivan. "Our platform enhances existing marketing and sales software so that companies doing business online can reach out to prospects at a time when they're most interested, to drive increased sales."
The funding, led by Delta Partners, Digicel Group and ACT Venture Capital, brings Altocloud’s total funding to $3 million. Enterprise Ireland (News - Alert) (News - Alert) and Western Development Commission also participated in the round. Founded in 2013, Altocloud is led by O'Sullivan, who previously headed Cisco’s (News - Alert) (News - Alert) unified communications, contact center, VoIP and WebEx businesses. In addition to AppDynamics, Altocloud beta customers include ThinkHR, Moxi Works and Smyths Toys.
Edited by Dominick Sorrentino