July 22, 2015
Talend's Big Data Integration into Salesforce Provides More Insight for Mountains of Information
By Christopher Mohr
TMCnet Contributing Writer
Talend announced recently that it joined the Salesforce Analytics Cloud Partner Ecosystem. The company will provide an integration solution that will allow many big data sources to be moved into the Salesforce environment.
Redwood City, California-based Talend develops integration solutions for data, big data and cloud environments. Their big data integration solution uses the Apache Hadoop framework, and requires no Hadoop coding. Instead, users can run a wizard program that generates the underlying code for them. In addition to Hadoop, data from platforms like NoSQL, Teradata (News - Alert), and Amazon Redshift can be exported into Salesforce’s Wave platform.
Once the data is available to Salesforce’s analytics environment, it can be converted into meaningful, actionable information. Without such analytics, all you have is a mountain of data, but no way to make sense of it. These analytics have to also be fast, so that businesses do not lose impatient customers to their competitors.
One of the best examples of the importance of big data analytics is Procter & Gamble (P&G). As a multinational corporation that is so large, it’s one of the components of the Dow 30, P&G had sales of $84 billion in 2013. Most of the time, customers connect with P&G through one of its many brands like Old Spice, Bounty, Pampers or Tide; they don’t normally connect through a P&G corporate site. As a result, over 15,000 consumer-oriented websites fall under the company’s realm.
Collecting data from so many sites is a difficult task in its own right; making sense of that data takes difficulty to an entirely different level. P&G moved to a big data analytics platform and is now better-equipped to get the pulse of its customer base from the thousands of websites it runs. The company not only collects the data efficiently, it also determines quickly what is happening and is in a position to respond with minimal delay.
IDC (News - Alert) recently predicted that the big data and analytics market would reach $125 billion globally this year. Although the numbers are impressive, in one sense they are not surprising. Companies are using multi-channel communications with their customers and receiving data in unstructured formats. Customers don’t want to have to provide feedback by entering forms; they do so in the normal course of communicating, whether by voice, text, e-mail or some other medium. It’s up to businesses to process that information and make sense of it. Fortunately the tools are available now to pull it off.