Cloud-based customer relationship management software is an increasingly prominent market, but you didn’t need us to tell you that.

Officials of Maximizer Software recently announced Maximizer CRM Live, which is the on-demand version of its flagship offering with all the expected CRM software functionality, including sales and marketing automation, contact management, and customer support.

The system, the company said, “consolidates all contacts, action items, business communications, forecasts, reports, and results into one central hub.” Through opportunity dashboards, managers can assess their sales team’s performance, while e-mail alerts notify team members of changes to opportunities.”

If you were a fan of the old Maximizer CRM software and worry that the new cloud CRM system isn’t what you know, don’t worry. Company officials say it’s built on the same data model as the company’s on-premises offering. Plus you can migrate from one deployment option to another as need be, according to company officials, “with minimal technical requirements and without any data loss.”

Last summer TMC’s Brendan Read wrote that Maximizer Software was offering small businesses with marquee sales tools and upgraded contact management capabilities to use pipeline opportunities in real time with the Maximizer CRM software 11 Team Edition and enhanced CRM 11 Entrepreneur Edition.

The Team Edition is designed for organizations with five-50 networked users that demand more advanced sales opportunity management and collaboration. The Entrepreneur Edition is tailored for organizations with individual or up to five networked users that primarily need contact management functionality. These offerings completed the rollout of Maximizer CRM 11 across four editions, with Group and Enterprise Editions.

Maximizer CRM 11 offered expanded sales force automation capabilities and tools to monitor and keep sales opportunities moving forward. The Team Edition offered advanced sales opportunity management, which enables companies to create sales teams within the system, whether domestic or international, with time zone support built into related appointments and tasks.