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XO: The Brand You Want, The Brand You Need

TMCnews Featured Article

April 17, 2012

XO: The Brand You Want, The Brand You Need

By Julie Griffin, Contributing Writer

XO Communications (News - Alert) has a website that is designed to parallel what they want their brand to represent. An appealing palate of colors and clean menus that guide customers to the appropriate service is a reflection of what the company’s vice president of marketing promises customers will get with the whole enchilada. Ernie Ortega, executive vice president of Sales and Marketing states in a press release, “Our new brand reflects the simplicity, focus and discipline of our new strategy -- to offer the best customer experience in the telecommunications industry.”

XO Communications’ new slogan is, “Solutions you want. Support you need.” Really? Well, they probably wouldn’t go so far as to publish a press release announcing to the world XO’s revamped new brand will deliver a level of service seldom seen by the competition, if they didn’t mean it. XO Communications is confident about their innovative solutions, but most importantly, the company is emphasizing their strength is meeting all needs for telecommunications, IT and networks. Below is a list of services XO has announced they offer:

  • XO connect: Internet Connectivity and Intelligent Networks. These services include Dedicated Internet Access, Ethernet, MPLS IP-VPN, VPLS, Colocation, Private Line and Wavelengths.
  • XO unify: Voice, Collaboration and Communications. These services includeVoIP, SIP Trunking, Hosted PBX (News - Alert), Contact Center, and Conferencing.
  • XO compute: Cloud Computing, Hosting and IT Services. These services include Cloud Computing and Web Hosting.
  • XO accelerate: Faster Application and Network Performance. These services include Application Performance Management, WAN Acceleration and Content Delivery Networks.
  • XO secure: Network Security and Data Protection. These services include Premise-Based Network Security, Hosted Network Security and Data Backup.

For many, the key word they were searching for in the XO announcement would be “simplicity.” For others, “customer service.” Either way, the blending of innovative solutions with old-fashioned customer service practices is what XO Communications means when they say, “Solutions you want. Support you need.”

Edited by Jennifer Russell

Technology Marketing Corporation

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