Masters Allens, a provider of design solutions across a wide range of visual communications, signed a partnership agreement with Audi UK, a premium automotive brand in the UK, to design and build an online system.
The Audi Cam is a small, hand-held video camera capable of delivering high quality footage with high sound quality. Audi Cam allows Audi Center Service Advisors to video a customer’s vehicle during a service and upload the footage to a secure website. Technicians carrying out workshop inspections can now focus hand-held Audi Cams on specific problems, to deliver verbal diagnoses and to send the resulting film clips to customers’ home computers or smartphones before any work begins.
Audi Approved technicians, all of whom have undergone tailor-made training, will use it first to visually and verbally identify a customer's car on film after conducting an initial inspection. They will then pinpoint and clearly explain any problems found, and then propose solutions to those problems.
Paul Knight, after sales product manager at Audi UK, says “This system is an industry first that enhances our customers’ after sales experience by building loyalty and trust through increased openness.”
Audi Cam was launched across all UK Audi Centers at the end of July. Audi Cam is an evolution of the Direct Reception technology rolled out across the Audi Center network last year.
“We built the system using the trusted open source platform Drupal, adding specialist coding to ensure it remains stable and produces consistently fast streaming with a reduced load time on the video clips,” Ben Astill, digital development director at Masters Allen, said in a statement.
Audi, an innovator in the world of luxury vehicles, is genuinely progressing through technology. Through this partnership with Masters Allen, the company is effectively beaming the workshop process to its customers' homes or smartphones, breaking down the barriers between the service bay and the customer.
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Edited by Brooke Neuman