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Online reviews from a company’s customers can be the best promotion a company ever gets. Consumer opinions online are one of the most dependable forms of advertising a company can get, second only to recommendations from friends and family. Every day, people search for companies on Google (News - Alert) and read reviews related to the company before they ever set foot in a store or make any buying decisions.

Recently, Goldstar Feedback unveiled its iPad app to help small businesses improve their online reputations. The company plans to do this by allowing the review gathering process. The new iPad business review app is compatible with Google, Yahoo and Yelp (News - Alert) reviews.

Companies can adjust this app to guide their customers or patients with the help of the review process. The iPad business review app safeguards customer accounts with the help of an automatic logout upon review completion or timed inactivity. The app is a free download from iTunes that needs a business subscription to Goldstar Feedback service, the company stated in a press release.

“The optimal time to get a review from a happy customer is when they are physically in the business. Once customers leave a business they are less likely to post an online review unless they are upset. This app gives businesses an advantage in the online conversation,” commented Dave Jabas, local search marketing authority and founder of Goldstar Feedback.

Recently, the company announced that it had developed by local search marketing expert, Dave Jabas to help small businesses, including dentists and chiropractors, boost their visibility though positive online reviews. The service now offers an equally simple solution for online reputation monitoring to help these businesses stay engaged with customers. According to the company, this new product helps small businesses monitor online reviews is now a core functionality of the Goldstar Feedback system.

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