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SAS Unveils Digital Marketing Suite

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September 18, 2012

SAS Unveils Digital Marketing Suite

By Carolyn J Dawson, TMCnet Contributor

SAS (News - Alert) recently unveiled a standard-based digital marketing offering called the SAS Adaptive Customer Experience. This new offering will enable organizations to experience accurate and significant interactions with customers. Organizations are offered custom designed customer interactions by the latest offering, which merges website analysis with other web-based and offline customer information.

Apart from a reliable customer experience across the Internet, direct mail, e-mail etc, the latest SAS offering eliminates the requirement for site tagging with its instantaneous data collection capability. Unlike the conventional online analytics tools, organizations can now experience enhanced customer interaction at an affordable price.

In a statement, Gary Angel, president of Semphonic said, “SAS Adaptive Customer Experience is at a completely different level – not just incrementally better -- than other digital marketing analytics solutions. For the enterprise that wants to use digital analytics and not just consume metrics, it stands alone in the marketplace. As you might expect from SAS, its Adaptive Customer Experience significantly improves the quality of intelligence -- particularly at the customer level -- for digital marketers. But delivering to marketers the ability to use that intelligence to drive personalization and offers is what makes this SAS software truly transformative.”

Three solutions, namely SAS Customer Experience Analytics, SAS Customer Experience Targeting, and SAS Customer Experience Personalization, have been merged to develop the SAS Adaptive Customer Experience solution. Online interactions are captured and converted into customer data and the resultant data incorporated with other channel views by SAS Customer Experience Analytics. The organization’s web-based customers are provided exclusive deals and discounts by SAS Customer Experience Targeting solution. Organizations can now provide offers in an outbound campaign mode especially to its customers through this offering, which merges web-based information with data from other channels. Organizations can provide exclusive custom-made offers to its customers across the Internet with SAS Customer Experience Personalization solution.

Wilson Raj, Director of Global Customer Intelligence at SAS said, “Today, marketers must move even faster from customer insight to real-time marketing execution to acquire and retain customers. With SAS Adaptive Customer Experience added to the SAS Customer Intelligence suite, marketers can roll out intelligent digital marketing initiatives more cost-effectively than ever by quickly analyzing consumer behaviors and turning these insights into dynamic, personalized offers.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Brooke Neuman

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