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Social media is dramatically changing how we connect, share and collaborate. It helps to engage in new ways with customers, employees and everyone that matters to a business. Fliptop, a company that provides social intelligence solutions, connecting e-mail and social identities, released Fliptop Social Profiles for Salesforce, which automatically adds Twitter, Facebook (News - Alert) and LinkedIn profiles to a salesperson's Leads and Contacts – and makes it easy to connect with them.

"The app requires no manual data entry – social handles are automatically added to all Leads and Contacts in your Salesforce.com (News - Alert) instance," said Doug Camplejohn, chief executive officer and founder of Fliptop.

Headquartered in San Francisco, Fliptop is a venture-backed Contact Intelligence company that helps companies connect their customer databases to social information. Fliptop's first products were launched in 2011.

Fliptop's Social Profiles for Salesforce app makes it easy for sales, marketing and support folks to have more personal interactions and keep in touch with customers, even if their e-mail or phone number changes.

Fliptop Social AppExchange Module Connects Twitter, Facebook and LinkedIn (News - Alert) directly within Salesforce.com. The application is available now on AppExchange, or at www.fliptop.com. It can be installed in minutes, and costs only $19 a seat per month.

Also, a 30-day free trial is available as a onetime offer for purchasing this month. Customers can get a Dreamforce discount of 30 percent off, by entering the code DF12 when checking out.

Businesses – big or small – are not ready to compromise by ignoring social media. A TMCnet report says smaller businesses have quickly figured out that social media and social networking is valuable because it matches the way most small and local businesses already get most of their new customer leads.

In other news, TMCnet reported on the availability of a new study "Showrooming and Consumer Migration," which provides key insight into how social media analytics can empower brick and mortar retailers to manage and capitalize on prevailing consumer expectations and motivations.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.