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As companies today try and make sense of social media, they are finding that simply getting a grip on it is hard enough. Using it to the company’s benefit seems impossible. It can be overwhelming to cut through the noise of online social interactions and find those worth engaging on a deeper level.

Social relationship solutions provider Nimble (News - Alert) looks to help by giving its solution a boost and introducing the newest version of the product to the public. The update was designed to provide social businesses with a competitive edge by integrating social selling discovery, engagement and collaboration.

Nimble enables social contact management by combining contacts with e-mail and other popular social communication platforms – Facebook, Twitter, LinkedIn, Google+, HubSpot (News - Alert), MailChimp and foursquare. Nimble helps businesses drive more revenue by achieving more efficient, effective and authentic engagement with prospects, partners and current customers.

“The core concept of sales hasn’t changed since the beginning of time; it’s just electronic and social now,” Jon Ferrara (News - Alert), CEO at Nimble, said in a statement this week. “The power of social is that your customers are telling you about themselves and their needs. Now instead of sales people spending most of their time on non-selling activities like researching customers and data entry, they can spend more time engaging customers. We empower businesses to talk to their hottest prospects, at the best time on the most effective communications channel for each customer.”

Image via Shutterstoc 

Many businesses today find themkselves buried in customer communications from a variety of different media, including e-mail and social conversations. While most companies have good intentions of following up on business contacts and “nurturing their social Rolodex” says Ferrara, most companies lack the time or proper tools to accomplish it. 

“With improved social selling discovery, Nimble can help turn contacts from a one-dimensional e-mail into three-dimensional living and breathing persons,” he added.

For those interested in learning more about how to leverage social relationships, Nimble CEO Jon Ferrara will be presenting a session at ITEXPO (News - Alert) Austin, taking place this week at the Austin Convention Center in Austin, Texas. On Friday, October 5 at 11:00 a.m. CST, Ferrara will present a session entitled, “Social CRM or Social Business: Two Sides of the Same Coin or Different?”

For more information or to register, visit http://itexpo.tmcnet.com/west12/.