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Vesta's Offer Management Platform Improves Customer Experience for Prepaid Wireless Subscribers

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October 16, 2012

Vesta's Offer Management Platform Improves Customer Experience for Prepaid Wireless Subscribers

By Mandira Srivastava, TMCnet Contributor

Vesta recently announced it will launch an analytical, marketing and promotions (AMP) platform to increase revenue for wireless service providers, wireless carriers and cellular companies.

The platform enables Vesta's clients to see consumer transactional, demographic and usage data to deliver real-time, targeted messages to stimulate usage, increase top-up amounts, up-sell rate plans, and more.

Now AMP is available as a value-added service for operators using Vesta's PaaS (Payments-as-a-Service) platform.

“AMP is making it possible for our MNO partners to improve the profitability of their prepaid wireless subscriber base, leveraging a campaign management system that is tightly integrated with payment systems provides operators and consumers the benefits of a seamless end-to-end experience,” Joshua Rush, vice president of product and marketing, said in a statement.

Vesta's MNO customers are using the platform to increase profit and reduce churn by driving customer adoption of direct top-up payment channels. AMP marketing campaigns incorporate up-sell, auto-pay, lifecycle messaging and predictive churn modeling, and have delivered increases of 3-5 percent over control groups.

AMP offers robust analytic tools that build customer segments based on behavior. These segments can be standardized or dynamic using predictive models. The AMP enables MNOs with ability to apply promotional bonuses directly to a customer's account through Vesta's integration with the MNO's billing platform.

It offers an interactive, triggered campaign management tool that allows business owners to determine who gets which offer, conduct "A vs. B" testing, and trigger future messages based on initial responses. It also includes reporting tools that allow business owners to track campaign results using a variety of different filters, including by offer type, tenure, rate plans, etc.

Just as well, Vesta’s system offers cross channel marketing support for outbound (i.e. e-mail, SMS, outbound calling) and inbound communication (i.e. Web, IVR, live agent, handset app).

Edited by Braden Becker

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