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QUICK LINKS's Customer-Centricity Helps Dollar General Build Customer Loyalty

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October 22, 2012's Customer-Centricity Helps Dollar General Build Customer Loyalty

By Mini Swamy, TMCnet Contributor

Businesses may have different goals and adopt different ways to attain them, but all of them live by just one mantra – enhance sales performance, improve efficiencies, increase profits, get new customers and keep those you have satisfied.

That may sound a lot to achieve, and difficult too, but it’s not as bad as it sounds. This is evident when Dollar General Corporation, the nation’s largest small-box discount retailer with over 10,000 stores in 40 states, streamlined down that road with the help of Professional edition, noted company officials.

The Professional edition of reportedly gives Dollar General the opportunity to connect their brand with customers, enabling everyone to work together to create a good experience for customers across every channel. It helps analyze the sales pipeline, and see what’s working and what’s not.

Free CRM is a Web-based software solution for customer relationship management and sales force automation that claims to have been successful in tracking customers, important dates and events, generating leads and helping stores increase sales.

Not only does it manage loyalty programs, but it helps execute and manage campaigns and promotions, and analyzes information across sales channels while channelizing all aspects of CRM, ensuring that the existing customer base stays intact.

This is possible as enables companies like Dollar General to build and manage loyalty programs through e-mail marketing and special promotions. The secret of its success lie not in merely collecting information, but in analyzing it and measuring the impact of CRM efforts as well.

Touted as a great alternative to, Oracle or SAP (News - Alert), helps achieve quick results at a low cost with low risk.'s customer-centric approach goes beyond providing a 360-degree view of the customer as it helps Dollar General to increase customer loyalty, build solid customer relationships and ensure an outstanding world-class customer experience.

With over 268,000 customers in over 200 countries, has been recognized again and again as the clear choice for CRM that is simple, powerful and cost effective, and allows you to achieve your goal – getting and keeping more customers., a provider of SaaS (News - Alert) CRM services, has implemented over 100 seats of its CRM product to automate and manage the country of Panama’s call center operations, as well as streamline governmental services in the Office of Social Services, La Caja de Seguro Social.

Edited by Braden Becker

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