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US mutual insurer of automobiles, Amica has selected campaign management software from SAS (News - Alert) to streamline and supercharge its campaign management. Committed to provide world-class customer services to its clients, Amica wanted to improve its targeting marketing efforts by searching for a suitable solution in the market.

The company decided to deploy campaign management software from integrated marketing management and business analytics specialist SAS that has helped it keep up with complex, multichannel marketing campaigns.

Business analytics software and services vendor SAS helps customers at more than 60,000 sites improve performance and deliver value by making better decisions faster.

Amica is able to quickly and economically identify winning combinations of marketing campaigns, channels and target audiences with SAS Marketing Automation and SAS Marketing Optimization tools.  

“SAS Marketing Automation and SAS Marketing Optimization provide a feature-rich and highly scalable system,” explained Yiguang Qiu, marketing officer at Amica in a statement. “Besides its powerful campaign execution feature, we particularly like its deep analytics capabilities, which meet the need of Amica's analytics-driven marketing operations very well.”

These solutions will further provide the right offer at the right time through preferred channels, thereby ensuring significant improvements in customer interactions.

Founded in 1907, Amica Mutual Insurance Company is a national writer of automobile, homeowners, marine and personal umbrella liability insurance. The company was in news earlier this year when Panasonic (News - Alert) published a new case study highlighting Amica's successful deployment of Toughbook 19 convertible tablets, which have increased auto appraiser efficiency and overall customer satisfaction.