TMCnews Featured Article

While many companies today are embarking on social media and marketing programs to please their customers and stay ahead of competition, many companies are finding it a scary wild, wild west in which they are unsure of how effective their efforts are. For this reason, many companies are offering social media analytics to help companies hone and refocus their efforts where they are most needed and most effective.

Social business solutions provider BroadVision, Inc. has launched its Clearvale Social Engagement Analysis Service today at a recent event. The new service from BroadVision Global Services was designed to help Clearvale enterprise social networking platform customers better understand and measure how well they are engaging with employees, customers, and partners through the use of social analytics.

Using a combination of social analysis tools and data science principles, BroadVision consultants work with companies to scientifically analyze the success of their social adoption. While a business social network improves knowledge flows, accelerates innovation, and drives better collaboration across the organization, statistical data is needed to accurately measure how the network evolves over time, said the company.

"A business social network provides the opportunity to share knowledge and experience across the organization and with its partners and customers,” said Richard Hughes (News - Alert), Director of Social Strategy at BroadVision, in a statement announcing the new service. The way many organizations measure network adoption success relies on emotional measures, which are interesting but need to be backed up with hard data. The Clearvale Social Engagement Analysis Service is changing the status quo by scientifically analyzing the strength of connection between people and the relationships between people on the network to ensure successful adoption."

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