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Dark Fiber - Equinix's Brown: Where You Store Your Cloud Data Matters

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December 06, 2010

Equinix's Brown: Where You Store Your Cloud Data Matters

By David Sims
TMCnet Contributing Editor

(Editor’s Note: This article refers to a video interview shot at Cloud Expo 2010 in Santa Clara, California. To view the entire library of videos from other industry shows, Road Shows and product demos and interviews in our in-house studio, visit TMCnet Videos home page.)

At the recent Cloud Expo 2010 in Santa Clara, Calif., TMC’s (News - Alert) Erin Harrison had the opportunity to interview Equinix’s (News - Alert) director of vertical marketing, Darryl Brown.

The company considers itself an enabler in the cloud space. Brown noted that the company is “the world’s largest data center provider,” saying that they facilitate their customers by allowing them to build their clouds in data centers. This “puts them close to the carrier backbone, which basically gets them much closer to their end users, improving the performance of their cloud,” and it puts them closer to any partners they may have for mashups.

Addressing the topic of why it’s important for companies to be close to the users for performance reasons, Brown said what was happening with the hosting companies (“before they evolved to cloud”) was “all about consolidation. I put all my assets and all my data centers in one common location. By doing so, that allowed the enterprise to save money.” 

But now, Brown said, we expect a certain standard of performance from such applications as virtual desktops. So if a cloud provider builds a cloud and puts it close to their headquarters, that might work well for the company’s convenience. But Brown noted, “If the people they’re selling to are 3,000 miles away, that cloud is not necessarily going to perform the way the end user expects.”

Equinix is working with its customers to put components as close to their end users as possible. Where data centers tend to be are in the expensive markets like New York, Amsterdam, Tokyo or Los Angeles, so something like Facebook (News - Alert) photos, “which aren’t going to be pulled down every second,” those can be in different locations from more frequently-accessed data, Brown explained.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Tammy Wolf
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