As part of its branding strategy, the Latin American start-up carrier, IFX International Carrier Services (IFX-ICS) has embraced a new corporate identity. Under the initiative, the company embraces a new logo and even a new name; from now on IFX-ICS will be known as Neutrona Networks.
It has not been more than five months that IFX International Carrier Services (IFX-ICS) debuted as the dedicated international carrier services business unit of IFX Networks, a neutral and independent Latin American carrier. The demerger move was aimed at meeting the rapidly increasing enterprise and global carrier demand in the Latin American market. The newly formed unit was supposed to focus on supporting international carriers looking to extend their enterprise customers’ networks into the Latin America region.
Post rebranding, Neutrona will continue to maintain a strategic relationship with IFX Networks, which will now focus on serving in-region Latin American enterprise customers, according to a news statement. Neutrona will continue to offer its global carrier customers extended reach network access throughout Latin America.
Mateo Ward and Luciano Salata---two of the Neutrona founders---will continue in their current roles of CEO and COO respectively.
As part of its multi-million dollar investment program, Neutrona is going to implement core network upgrades, expand PoP and introduce systems enhancements later this year.
It will be relevant to mention here that over the past four months, Neutrona has already added PoPs in Rio de Janeiro, London , and Frankfurt , and by year-end will add PoPs in Boca Raton, Chicago , Singapore , and Tokyo to facilitate network interconnections into Latin America.
“Think of us as a network bridge between the local markets in Latin America and international carriers outside of Latin America. Neutrona provides our customers with greater resources and options for both their international and local needs, making the region significantly easier to deal with,” Ward commented in a statement.
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Edited by Brooke Neuman